Fitbit vs Amazfit: Which Fitness Tracker Delivers Better Value in 2026?

Based on hands-on testing, user reviews from Trustpilot and Amazon, and expert comparisons from Tom's Guide, Wareable, and DC Rainmaker

The short answer: Amazfit wins for most buyers. With 2-3x longer battery life, no required subscription, and prices 20-50% lower than Fitbit, Amazfit delivers more value per dollar. Fitbit only makes sense if sleep tracking is your absolute priority. Get the Amazfit Active 2 on Amazon for $84 →

The Fighters

Fitbit Amazfit
Price $99-$249 on Amazon $50-$199 on Amazon
Best For Sleep-obsessed users Budget-conscious athletes
Battery Life 3-7 days 10-28 days
Subscription $9.99/month (Premium) Free (Zepp app)
Workout Modes 40+ 120-150+

Fitbit Charge 6 fitness tracker on wrist displaying workout metrics

The Death Match: 6 Rounds, 1 Winner

We're scoring each round from 1-10. Higher score wins the round. Let's fight!

Round 1: Price & Value

Fitbit's flagship Charge 6 normally costs $159.95, though it's currently on sale for $99 at Amazon—the lowest price ever according to Tom's Guide. But here's the catch: many premium features require Fitbit Premium at $9.99/month ($79.99/year).

Amazfit's comparable Active 2 retails for $100 and is currently $84 on sale. The Band 7 offers solid tracking for under $50. More importantly, the Zepp app is completely free—no subscription required for AI coaching, workout plans, or detailed analytics.

Over two years, a Fitbit Charge 6 with Premium costs $259.98 on top of the device. An Amazfit Active 2? Just $84, all-in.

Fitbit Amazfit
6/10 9/10

Round 1 Winner: Amazfit — Comparable features at half the price with no subscription tax.

Score after Round 1: Fitbit 6 | Amazfit 9

Round 2: Battery Life

This isn't close. TechGearLab testing confirms the Amazfit Band 7 delivers 12-18 days of typical use, stretching to 28 days in battery saver mode. The Active 2 manages 10 days with all features enabled.

Fitbit users tell a different story. While Fitbit advertises 7 days for the Charge 6, user reviews on Kimola reveal many users see just 3-5 days with moderate use. Battery health also "deteriorates rapidly within months" according to aggregated Amazon feedback.

Charging your tracker every few days versus every two weeks makes a real difference in daily life.

Fitbit Amazfit
5/10 10/10

Round 2 Winner: Amazfit — Two to three times longer battery life isn't a small advantage—it's transformational.

Score after Round 2: Fitbit 11 | Amazfit 19

Round 3: Sleep Tracking

Here's where Fitbit fights back. Wareable's comparison calls Fitbit's sleep tracking "the best in the business, with brutally accurate assessments of sleep quality."

Fitbit tracks sleep stages, generates sleep scores, offers bedtime reminders, and provides detailed analysis through the app. The Premium tier adds Sleep Profile with 30-day trend analysis and even assigns you a "sleep animal" based on your patterns.

Amazfit's sleep tracking is "better than average" but lacks Fitbit's depth. Some users on DC Rainmaker forums report Amazfit sleep tracking "didn't work at all for weeks"—a known issue that's persisted for years without resolution.

Fitbit Amazfit
9/10 6/10

Round 3 Winner: Fitbit — Industry-leading sleep tracking justifies the premium if sleep is your focus.

Score after Round 3: Fitbit 20 | Amazfit 25

Amazfit Active 2 smartwatch with round AMOLED display and stainless steel body

Round 4: Step & Heart Rate Accuracy

Tom's Guide ran multiple head-to-head tests. In a 3,300-step walk, both devices landed within 21 steps of actual—"darn good" accuracy. The Amazfit Bip 5 was slightly more precise.

In another 2,800-step test, the Amazfit Bip 5 came within 6 steps of the actual count, outperforming the Fitbit Inspire 3.

Heart rate is murkier. Fitbit uses newer sensors and is "generally more reliable and consistent" according to Wareable. Amazfit's BioTracker sensors are 93%+ accurate against chest straps, but can lag by up to 30 seconds during intense workouts. Neither is medical-grade.

Fitbit Amazfit
8/10 8/10

Round 4 Winner: Tie — Both deliver accurate enough tracking for fitness purposes.

Score after Round 4: Fitbit 28 | Amazfit 33

Round 5: App Experience & Features

Fitbit's app, now fully Google-integrated, offers a polished experience with clear data visualization. Premium unlocks 200+ workout videos, mindfulness sessions with Calm integration, and a new Gemini AI health coach (currently in preview for US users).

Amazfit's Zepp app packs surprising value for free: AI-powered Zepp Coach for personalized training plans, photo-based nutrition tracking (snap your meal for instant calorie counts), and integration with Strava, Komoot, and TrainingPeaks. The recent Zepp App 9 update added Heart Health scores and a redesigned interface.

The catch? Zepp can be "clunky" according to Tom's Guide reviews, with slow load times and some users needing to keep the app open during workouts.

For workout modes, Amazfit dominates: 120-150+ sports modes versus Fitbit's 40+.

Fitbit Amazfit
8/10 7/10

Round 5 Winner: Fitbit — More polished app experience, though Amazfit's free features impress.

Score after Round 5: Fitbit 36 | Amazfit 40

Round 6: Reliability & Customer Support

Neither brand shines here. Fitbit's 1.2-star rating on Sitejabber (from 119 reviews) reflects widespread frustration. Trustpilot reviews cite devices dying within 12-18 months and "unresponsive, unhelpful" customer service post-Google acquisition. A major service outage in July 2025 left users unable to sync data.

Amazfit fares similarly poorly. Trustpilot reviews describe "worst customer service" with 2-3 day response times and incoherent support emails. Returns are called "a nightmare." Some users report hidden duties/taxes appearing after checkout on direct orders.

The bright spot: one Amazfit user reported their device still working after 3 years with 2-week battery life intact. And Amazfit's Balance model scores 4.3/5 on Amazon with 64% five-star ratings per Live Science.

Fitbit Amazfit
5/10 5/10

Round 6 Winner: Tie — Both brands need to invest in customer experience.

Score after Round 6: Fitbit 41 | Amazfit 45

Person checking fitness tracker while jogging outdoors on a trail

Final Score

Product Total Score Verdict
Amazfit 45/60 WINNER
Fitbit 41/60

The Winner: Amazfit

Amazfit wins this death match with a decisive 45-41 victory. The math is simple: Amazfit delivers 2-3x the battery life at half the price with no subscription fees. For the vast majority of fitness tracker buyers, that value proposition is impossible to ignore.

Amazfit's free Zepp app includes features—AI coaching, nutrition tracking, extensive workout modes—that Fitbit locks behind a $120/year paywall. The step accuracy matches or beats Fitbit in independent testing. And while the app experience is rougher around the edges, "free and functional" beats "polished but paywalled" for most users.

Fitbit isn't bad—it's just overpriced for what you get in 2026. Google's acquisition hasn't improved customer service, battery life remains underwhelming, and the Premium subscription feels increasingly like a tax on basic features.

Ready to buy the winner? Get the Amazfit Active 2 on Amazon for $84 →

When Fitbit Actually Wins

Fitbit isn't right for everyone, but it's the better choice if:

  • Sleep tracking is your primary goal — Fitbit's sleep analysis is genuinely best-in-class, worth the premium for insomnia sufferers or sleep optimizers
  • You're deep in Google's ecosystem — Seamless integration with Google Fit, Pixel devices, and the upcoming Gemini AI features
  • You prefer polished software — The Fitbit app is simply more refined than Zepp, especially for data visualization
  • You want premium workout content — 200+ guided workouts, Calm integration, and Les Mills classes require Premium but are high quality

Fitbit might be right for you: Check Fitbit Charge 6 price on Amazon →

Frequently Asked Questions

Smartwatch displaying health metrics and fitness data on AMOLED screen

Is Fitbit Premium worth it?

For most users, no. The free tier covers essential tracking—steps, sleep, heart rate, ECG. Premium's workout videos and detailed analytics only justify the $9.99/month if you'll actually use the guided workouts regularly. Try the 6-month free trial included with new devices before committing.

How accurate are Amazfit fitness trackers?

Surprisingly accurate. Tom's Guide testing found Amazfit devices matching or beating Fitbit in step counting accuracy. Heart rate monitoring is 93%+ accurate against chest straps, though it can lag 30 seconds during high-intensity intervals. GPS accuracy varies—models without built-in GPS rely on phone connection or accelerometer estimates.

Do Amazfit watches work with iPhone?

Yes. The Zepp app works on both iOS and Android. You'll get full functionality including notifications, health data sync, and workout tracking. Third-party integration with Strava and Apple Health works seamlessly.

Why did Fitbit get so many bad reviews?

Google's 2021 acquisition marked a turning point. Users report degraded customer service, app redesigns that removed features, and increased subscription pressure. The July 2025 service outage—where users couldn't sync or sign in—crystallized frustrations. Hardware quality concerns persist, with many devices failing at 12-18 months.

Sources